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"What we should probably do is go and split up investment banking from banking, have banks be deposit..."

Wed, 25 Jul 2012 13:10:41 -0400

““What we should probably do is go and split up investment banking from banking, have banks be deposit takers, have banks make commercial loans and real estate loans, have banks do something that’s not going to risk the taxpayer dollars, that’s not too big to fail.””

- Sandy Weill, the man who helped repeal Glass-Steagall, has a change of heart. (via motherjones)

mothernaturenetwork: Higgs boson ready for prime timeOn July 4,...

Tue, 03 Jul 2012 10:53:00 -0400

mothernaturenetwork:

Higgs boson ready for prime time
On July 4, scientists will unveil new evidence suggesting the ‘God particle’ really exists, a revelation that could affect how we think about the universe.

How Digital Competitive Intelligence Can Shape Your Campaign...

Fri, 22 Jun 2012 20:33:02 -0400

How Digital Competitive Intelligence Can Shape Your Campaign Strategy

booksandnerds: (By: catffeine)

Fri, 04 May 2012 13:33:52 -0400

booksandnerds:

(By: catffeine)

Email marketing like the Avengers

Wed, 02 May 2012 11:20:00 -0400

Email marketing like the Avengers:

I’m a former comic book geek who’s obviously looking forward to this week’s release of the Avengers.

Naturally, I thought I’d combine my excitement with my day job doing marketing. Hope you enjoy the post.

5 Leadership lessons from Jean-Luc Picard

Thu, 26 Apr 2012 11:59:16 -0400

5 Leadership lessons from Jean-Luc Picard:

A great one for any trekkies who also happen to be in business.

creativemornings: Curiosity and creativity and discovery and...

Wed, 25 Apr 2012 11:08:08 -0400

creativemornings:

Curiosity and creativity and discovery and wonder; they aren’t traits of youth, they’re traits of learning. If you want to feel younger and you want to replicate the conditions of youth, do that.

Benjamin Salka, CEO of Story Pirates
speaking at CreativeMornings/NewYork (*watch the talk)

wonklife: (via A rich guy’s case for (much) higher taxes - The...

Tue, 17 Apr 2012 12:09:48 -0400

wonklife:

(via A rich guy’s case for (much) higher taxes - The Washington Post)

What Kind of Windows 8 User Will You Be? - Technology - The Atlantic Wire

Tue, 17 Apr 2012 11:20:49 -0400

What Kind of Windows 8 User Will You Be? - Technology - The Atlantic Wire:

Windows 8? Windows 7 wasn’t bad. Let’s hope MS get’s a little more innovative on this one.

Dealing With Email Marketing Mistakes - Email Marketing Lounge

Tue, 17 Apr 2012 11:19:02 -0400

Dealing With Email Marketing Mistakes - Email Marketing Lounge:

We’ve all done. Step-by-step guide to what to do when you send out incorrect marketing emails

from the email marketing lounge blog

When Is the Best Time to Send Email Marketing Campaigns?

Tue, 17 Apr 2012 11:17:03 -0400

By Kristin Kleweno on April 3, 2012 4:20 PM | Permalink | Comments (0) | TrackBacks (0)

Is there a “best day and best time” to send email marketing campaigns? Every email marketer should be asking this question to optimize their email marketing program as it can make a significant impact. Yesmail Interactive tracks email marketing trends, best practices and we provide our clients insights and test plans to help determine the best day/time for their email marketing campaigns. There is certainly not a ‘one size fits all’ answer; the best day and time to deploy an email campaign will vary greatly based on client, the client’s target audience, industry, seasonality, campaign, customer’s buying cycle, etc. With that in mind we recommend the following approach to find out which day/time is best for your program:

Develop an email program tailored to your strategic objectives and your customers’ individual purchase cycle
Conduct a competitive analysis to determine when your competitors are launching their campaigns (Yesmail Marketing Intelligence Tool is a great tool to use!)
Build a test plan and test! Start with day of week and then zero in on time of day. Key conversion metrics to look at are revenue, conversion rate, open and click.

In our recent ‘Digital Channel Analysis: a 2011 Holiday Season Recap’ webinar, we leveraged our Yesmail Market Intelligence tool to determine which day of the week and time of day were most popular for top retailers during the holiday season.
While all days were very active (on average 3.5 emails were deployed per week), Mondays and Fridays racked up the most email deployments. The time of deployment varied greatly. Keep in mind that with our Yesmail Market Intelligence tool you can zero in on the exact days and time that your competitors deploy their campaigns. This is great competitive intelligence, as it gives you reasonable grounds for email strategy adjustment or a benchmark for building out a new email marketing program.

In order to arrive at the best day and time to deploy your campaigns, testing is an absolute necessity. We have discovered that while there are some trends within industries, there is not a universal rule for best day or time for deployment across verticals. That is why you should consistently test over set periods of time, with statistically relevant samples. Over years of frequent testing we have developed a mixed bag of findings for “best days”:

Tuesday-Thursday (no difference): For a Loyalty client.
Saturday: For a specialty retail client.
Sunday: For a nationwide large retail client.
Monday: For a B2B client.

The best day of deployment can vary based on industry and target audience (i.e. purchasing agents vs. Moms vs. Teens). In terms of the best time of day to deploy campaigns, the trends are equally inconsistent. They vary greatly as we’ve seen 3am, 10am, 1pm and 9pm lead within different industries and type of email program. Other variables to consider that potentially impact time and day are where they are accessing their email (i.e. desktop at office, laptop in kitchen, iPhone on the go), what the product is (i.e. car vs. clothes vs. restaurant) and what the content or call to action of the email is (i.e. coupons, product announcement, newsletter).

We always recommend taking into consideration the who, what, where and then developing a testing strategy to determine what is best for specific brands and audience.

Have you built out a plan for testing what day and time works best for your email marketing program? Leave a post on this blog or feel free to contact me at marketing@yesmail.com